The history & evolution of the Link Wheel or Mini Net & the Internet

The concept of interlinking your own websites and pages is not new, it has in fact been around since the dawn of the internet.  It is tempting to think of Google as the modern day internet, and attempt to play by “Google’s rules” however it is only fairly recently (the last 8 years or so) that the commandments have become:

“Thou shalt not interlink thine own websites..”

It is however very important to remember that Internet Gods come & go, and yes it could even happen to Google. ..Here’s a quick history lesson..

“In the beginning,  CERN invented the world wide web and they saw that it was good. Soon many others were converted to the path and came the ages of the Gods Webcrawler and Infoseek, of Lycos, Altavista and Yahoo. And lo, all of these gods had no problems with interlinking thine own sites, until the one true Google God appeared and said:

“Hear me, for mine is the one true way, we shall be assessing your links and you must not attempt to influence what we think of them on pain of Google death (ranking penalty) ”

There then happened along 2 internet prophets named Michael Campbell and Leslie Rohde who each penned sacred scriptures, the Gospels according to Michael & Leslie. St Michael’s ground-breaking scripture was entitled “Revenge of the Mininet” and the Gospel according to St Leslie was entitled “Dynamic Linking” and yay, verily it was so.”

The Book of Michael has recently been  updated and includes the following prophetic writings:

This ebook was originally written 2003 and updated in 2005. This was back before the whole web 2.0 thing, or the interactive web that we have today. It was back before blogs and social bookmarking. Back before there was an abundance of free websites and hosting like Squidoo, MySpace and Facebook. Long before free video hosting like YouTube, MetaCafe and uStream.

Even though a lot has changed since this book was written, what has not changed is the concept of interlinking web properties that you control, to boost the rankings of whatever you link to.

All you really need to do, is substitute free hosting services like Squidoo, instead of paying to use your own websites. And instead of using a site builder, use a free tool like WordPress to blog and build pages.

Which brings us nicely up to date, you can see that the concept of linkwheels remains, however these days they can be very much more involved (pics below) and because of the domain authority and trust available on free-to-host websites and RSS feed technology you can get very good results from them.

Pictures of Linkwheel schemes